We use cookies

Moalem Weitemeyer uses cookies, including cookies from third parties, needed to make the website work and to enhance the user experience. Cookies are also used to detect inexpediencies and to examine your interactions with our website. Read more about how we use cookies and take care of your data here




27 September 2022

3 Companies found to have engaged in Greenwashing

Group 7 Created with Sketch.
Download PDF version

Sustainability and positive impact on the environment continue to be an increasing strategic focus area and a vocal point for companies.

The increased focus on these important topics is reflected in marketing and branding initiatives initiated by companies.

It has become apparent that the positive impact (or just less of a negative impact) that products or services may have on the environment and climate can be a selling point for companies and can as such provide a competitive edge.

With the increased attention on the importance and value of being a sustainable company, greenwashing has become a focus area for the Danish Consumer Ombudsman (the “Ombudsman”) in the efforts to ensure that companies do not brand themselves as being more sustainable or environmentally friendly than they in reality are.

When a company promotes itself with a more environmentally friendly image than what the actual circumstances can support, this is known as greenwashing.

Pernille Nørkær


+45 30 37 96 40

Go to profile

Henrik Ringgaard Diget


+45 30 37 96 81

Go to profile

The Latest

See all insights

2 October 2023

Morten Krogsgaard joins as Partner and Board Member at Moalem Weitemeyer

14 August 2023

New Partners at Moalem Weitemeyer!

25 July 2023

High-end Car Manufacturer found to have engaged in Greenwashing

5 July 2023

Updated Q&A on Pilot Regime for Use of Distributed Ledger Technology on Capital Market Infrastructures

4 July 2023

Amendments to the Danish Investment Screening Act

7 June 2023

The Danish Financial Supervisory Authority expresses Concern over Small Trades

2 June 2023

Pernille Nørkær has been appointed non-governmental advisor to the International Competition Network

22 May 2023

The Corporate Sustainability Reporting Directive and M&A Due Diligence

17 May 2023

Guidelines on Disclosure of Inside Information relating to Changes in Management

16 May 2023

New Ruling by the Eastern High Court of Denmark re. Time-barring of Tenants' Pre-Emption Rights